Comments: "Small Is the New Big" is another business marketing book by Seth Godin that I've read. A pretty light and quick read that explains streamlining your marketing business by simplifying and bringing your message to the masses by staying small and keeping ideas fresh and innovative. I did have some problems with some of the author's view points where it seems like he does think pretty full of himself and his ideas (he's started his own companies, worked at fledgling Yahoo!, etc.) that I've found some of his examples full of holes and easily explainable outside his own thoughts.
What's missing here is that the author doesn't try and challenge his own ideas or try and be his own devil's advocate (a basic rule of thumb) and that's what ultimately brings his ideas down a notch in my viewpoint. He also seems to point out the same websites or companies as examples in his books, especially his own company Squidoo (which according to him is the best thing since processed cheese and I think is another social bookmarking site with no big whoop to it).
Overall still the notes and examples are interesting and this book can help you think of new or reinvent your marketing ideas.
Score: 3 out of 5
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