Comments: I've never worked directly on online media except for past site buys in the old online ad banner trade. Now with even more specific marketing channels and the influx of targeted search marketing with companies such as Overture (Yahoo) and Google dominating the market, it was time for me to learn. For those out of the loop on how those text ads you see on Google show up during a search work, this is a great book with a very simple and easy walk-through on the background of AdWords as well as examples of parlaying it into your own use.
Prior to reading this book I really didn't fully understand the difference between AdWords and AdSense or Overture, now I do. So if you're game in playing the media channels for your business to drive traffic outside the "natural search" parameters, check out this book and see if Google's AdWords can drive your business to higher sales in a relatively targetable media.
Rating: 4 out of 5
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