Comments: This is one of the good new business books I've read that discusses in detail the strategy and thought behind creating, maintaining and expanding a business.
You don't have to be a big corporation to get in on this reading of Be the Elephant. It has good examples of business plans, cash flow strategy, customer insights that the author has used to form his our multi-million dollar companies from smaller-revenue firms.
Go ahead, pick it up and learn something!
Score: 4 out of 5