Book Review: The Long Tail: Why the Future of Business is Selling Less of More- 5/30/08

Comments: The Long Tail is a really interesting book that speaks to the new generation of businesses that thrive in the digital age of products as well as the time of micro-consumers.

This book breaks down the process' of business such as iTunes and Netflix and how the new market of consumers wanting abundant choices has shifted how they get their products and how stores either profit or fail based on their selection width and how they handle business as ones and zeros or if they are brick & mortar stores.

Score: 3.5 out of 5