The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Comments: After reading a few other marketing and advertising books, this is the first one that I feel has actually added a few little tidbits to my marketing comprehension.
This books showcases profiles on significant new media such as blogs, social networking sites and effective advertising that doesn't just rehash material gleamed from the last five years.
Score: 3.5 out of 5
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